Small-Scale Behavior Change Communication Interventions 2016: Summary Report
Type: Case Study
In 2016, the Alliance supported behavior change communication interventions in Guatemala, Ghana, Uganda, and Bangladesh. These interventions were designed to stimulate consumer purchasing behavior and build the “category” of cleaner stoves and fuels. They were also intended to help the sector better understand how to drive increased demand and use of clean cooking products. Key outcomes and learnings from the campaigns are outlined in the summary report.