May 01, 2015
Type: Market Assessments
Topic: Consumer Segmentation, Fuels, Market Assessments
Country: Guatemala
The goal of the study was to facilitate Liquefied Petroleum Gas (LPG) scale-up among Guatemalan households with easy access to LPG. To reach this goal, the study pursues two objectives: 1. Identify key motivators for LPG use among urban and peri-urban households already using LPG. 2. Explore ways corporate and institutional programs can facilitate LPG adoption and scale-up among employees.

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