Upishi Digi Kenya
Population Services Kenya (PS Kenya) is leading the implementation of a behavior change communication (BCC) project - with support from the Global Alliance for Clean Cookstoves - to stimulate the adoption and consistent use of cleaner cooking solutions in Kenya. The campaign launched activities in March 2017, after several months of stakeholder consultations, formative research, and message development and testing, and will continue through summer 2018. The campaign aims to reach 4 million Kenyans living in urban and peri-urban populations in Greater Nairobi, Central and Western Kenya. This intervention is leveraging PS Kenya’s network of community outreach workers to conduct household and small group level communication about clean cooking. They are also conducting roadshows and airing radio spots on local stations. They will take advantage of PS Kenya’s existing distributors to help manufacturers to reach a wider wholesale and retail network, and drive demand through in-store promotions.
Researchers from the Berkeley Air Monitoring Group and The George Washington University are conducting a comprehensive evaluation of this campaign. They completed a baseline assessment in February 2017, and will conduct midline and endline assessments as well. All assessments include quantitative and qualitative data collection, along with stove use monitoring of members of the target audience that purchased stoves during the campaign. PS Kenya will also implement some of their own monitoring and evaluation activities, including periodic mobile-based surveys to measure knowledge and awareness, weekly monitoring of radio activities by an external agency, and monitoring of PS Kenya events, including reach estimates and activities implemented.