Evaluation of Alliance BCC Interventions
This multi-project evaluation aims to evaluate the impacts of four initiatives selected by the Global Alliance for Clean Cookstoves to receive funding to implement a range of behavior change communication (BCC) interventions in Kenya, Nigeria, and, Bangladesh. The evaluation’s primary goal will be to identify which BCC interventions support scale-up of clean and efficient cooking, to understand how and why they work, and ultimately to model their impact in the Alliance’s key mission areas of health, environment, livelihood and gender. The approaches being used include population-based rapid surveys, in-depth interviews, observations, focus group discussions, and intensive stove use monitoring.
The evaluation will employ a quasi-experimental design to examine the dose-response relationship between the intensity of exposure to the implemented BCC interventions and behavior changes over time, specifically cookstove purchase and adoption. Through multivariate regression modeling, we will examine the effects of variable levels of respondent exposure to each type of cookstove promotion on knowledge, attitudes, intentions as behavioral precursors, and on correct and consistent use of stoves.