EcoZoom Enterprise Marketing Fund Campaign
EcoZoom is a social enterprise specializing in cookstoves and solar lighting, with the mission of making these products accessible, affordable, and aspirational. In 2016, EcoZoom was awarded an Enterprise Marketing Fund (EMF) grant from the Alliance to enhance their marketing activities. Over a 6 month period, EcoZoom implemented a multi-channel marketing campaign to promote their improved cookstoves. They used radio as the main tool to create awareness, and combined this with social media, market activations and demonstrations to lead end-users to a final purchase.