January 30, 2018
Location: Webinar

Research has shown that there is often a gap between our intentions as human beings and our actual behavior. This is no different for low-income customers. In this webinar, BoP Innovation Center and the Stockholm Environment Institute (SEI) will explore the psychology behind decision making and share learnings from behavior change campaigns developed by both large and small companies. SEI will also share findings from a research initiative to understand more about behavior and choice in relation to uptake of clean cookstoves in Africa.

This webinar is part of a three-part series "Changing Behavior: Frameworks and Approaches to Strengthen BoP Markets" hosted by the Global Alliance for Clean Cookstoves (Alliance), Practical Action, Hystra, and BoP Innovation Center. Consisting of three distinct sessions, presenters will discuss insights, learnings, and successful case studies of changing behavior around the purchase and adoption of household products among BoP consumers. This series is an initiative of the Global Distributors Collective (GDC), a consortium of organizations led by Practical Action that is working to strengthen and scale the capacity of last mile distributors to reach the world’s poor with life-saving and life-changing products. Improving the affordability, accessibility, and awareness of products for last mile consumers are critical to advancing the Sustainable Development Goals (SDGs). “Changing Behavior” will explore specific frameworks, approaches, and the role of practitioners, enterprises, researchers, and market builders in transforming consumer product markets and household outcomes by empowering consumers with actionable information and enabling sustainable behavior change. Presenters will also provide applicable learnings for the global clean cookstoves and fuels sector. 

Date/Time: January 30th, 2018 at 8:00 AM EST/2:00 PM Paris Time/4:00 PM East Africa Time

Register: Please click here to register. After registering, you will receive a confirmation email containing information about joining the webinar. In the advent of connectivity issues, please refer to this same email to click on a link that provides a list of international dial-in numbers. 

Speakers: 
Nick van der Velde, BoP Innovation Center 
Fiona Lambe, Stockholm Environment Institute 
Moderator: Kavanaugh Livingston, Global Alliance for Clean Cookstoves

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Register for the other sessions:

Session #2: Increasing Product Uptake and Adoption through Campaigns 

Consumer knowledge, attitudes and behavior are major barriers to uptake of improved cooking solutions. A range of mechanisms can help address these barriers, from consumer financing to sales agent capacity building to regulation. Practical Action and partners will focus specifically on marketing and consumer education campaigns. Practical Action and a number of last mile distribution companies will share insights and lessons learned for designing and implementing campaigns that aim to shift consumer behavior.

Date/Time: Februray 7th, 2018 at 8:00 AM EST/2:00 PM Paris Time/4:00 PM East Africa Time

Register: Please click here

Speakers: 
Emma Colenbrander, Practical Action 
Francis Wainaina, Practical Action  
Prajwal Shakya, APEC 
Juliet Gibbs, CARES 

Session #3: Creating Lasting Behavior Change Through Customer Loyalty 

Convincing BoP clients to try a new and beneficial product such as a clean cookstove, and even to invest in buying it, does not ensure that they will keep using it and reap the corresponding benefits over the long term. In this webinar, Hystra and BURN Manufacturing will explore mechanisms that help ensure customers’ loyalty and motivate regular product use, inspired by global best practices in the cookstove industry and beyond. 

Date/Time: Februrary 15th, 2018 at 8:00 AM EST/2:00 PM Paris Time/4:00 PM East Africa Time

Register here.

Speakers: 
Lucie Klarsfeld, Hystra
Steve Rudner, BURN Manufacturing 
Moderator: Kavanaugh Livingston, Global Alliance for Clean Cookstoves

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