July 26, 2016
Location: Washington, DC


Webinar with the Global Alliance for Clean Cookstoves and Fast-Track Carbon, Wednesday, July 26, 2016 at 12:30 PM Eastern Daylight Time (EDT):

Designing Effective Cookstove and Fuel Marketing: From Consumer Insights to Predictive Analytics

Javier Lascurain, Managing Director at Fast-Track, introduce cutting-edge methods and applications to effectively design and evaluate cookstove and fuel marketing approaches.

The presentation discusses topics such as:

  • Can you predict the early success of a cookstove program before it rolls out?
  • How do you know who is a customer and who isn’t in a simple manner?
  • What does it take to design effective marketing messages?
  • What are consumers really looking for when it comes to cookstoves and fuels?