To generate demand for and encourage sustained use of clean cooking solutions, the Alliance and numerous partners have been focusing a portion of their efforts on behavior change communications (BCC). These BCC programs are exploring new ways to engage with consumers and to impact individual purchasing decisions through a wide range of marketing and communications activities, such as market engagements, traditional advertising, target marketing, and reality broadcast programs.
In an effort to build knowledge across the sector, the Alliance is launching a platform to showcase communications materials and methods from Alliance partners running BCC campaigns. The web-based Clean Cooking Behavior Change Communication Catalog will allow partners to access media (TV commercials, radio scripts, and print materials), creative briefs, reports, toolkits, and evaluation results to learn and build from previous and existing work being conducted to promote clean cookstove use.
If your organization has behavior change communication, awareness raising, or marketing materials related to clean cooking, send them to firstname.lastname@example.org to have them included in the forthcoming catalog. We will be accepting submissions through November 18th.